Take a look at the highlights of The Flying Social Network’s, Social Media Breakfast, featuring Randi Zuckerberg, former Marketing Director of Facebook and now Founder/CEO RtoZ Studios as well as Jessica Gilmartin, Senior Director of Marketing at the award-winning Wildfire Interactive.
As one of the early employees at Facebook, Randi created and ran the global giant’s marketing programme. She led Facebook’s U.S. election and international politics strategy and created a live streaming capability through media partnerships during the 2008 Presidential Inauguration. Randi was nominated for an Emmy Award in 2011 for her innovative coverage of the 2010 mid-term elections that integrated online and TV coverage in unique formats. Since starting R to Z Studios, Randi has hosted social productions and led the development of projects for BeachMint, the Clinton Global Initiative, Cirque du Soleil, The Tony Blair Faith Foundation and the UN Foundation.
Also speaking at The Social Media Breakfast was Jessica Gilmartin, Senior Director of Marketing at New Zealander Victoria Ransom’s award-winning social media marketing software company, Wildfire Interactive, on how to utilise platforms such as Facebook and Twitter to drive revenue and customer engagement. Wildfire Interactive counts major brands and agencies such as Facebook, Pepsi, Unilever, Sony, AT&T, Universal, Virgin and Target among its client list.