Air New Zealand’s fleet will begin to sport a new livery from next year.
Chief Executive Office Rob Fyfe announced today that the tails of all new aircraft entering the fleet will be painted black and the lettering of the Air New Zealand name is being modernised.
“Our iconic symbol, the Koru, will remain but it will be set within our national colour rather than the blue and green tones on our tails today. Alongside this change we are introducing a new lettering style for the Air New Zealand name, which will adorn all our new aircraft. This will also be rolled out across all our signage and communications channels by the end of the year,” Mr Fyfe says.
Air New Zealand began using black as its corporate colour ahead of the All Blacks’ campaign last year.
“Black has resonated well with our customers and staff who identify with it as the colour of New Zealand and a natural choice for our national airline. It inspires pride, is part of our Kiwi identity and a symbol of Kiwi success on the world stage,” Mr Fyfe says.
The airline worked in collaboration with world leading Kiwi typeface designer Kris Sowersby and Designworks to develop exclusive new lettering for the Air New Zealand name. Kris’ previous clients include the prestigious Harvard Business Review.
Mr Sowersby says he is proud to have had the opportunity to work with such an iconic New Zealand brand name.
“The Air New Zealand lettering has remained relatively unchanged for the past 20 years, but the airline has undergone significant cultural and reputational change. The challenge was to develop a new style which retained the history and credibility while injecting a new sense of momentum and modernity.”