EXPERT CONTENT IN A SOCIALLY-CURATED CONTEXT
Chase Sapphire Preferred, Thompson Hotels, Hawaii Visitors & Convention Bureau, Hilton Hotels & Resorts, Brides, Air New Zealand and Forkly to offer travel inspiration on Trippy
Trippy, the social travel website and mobile app that makes it easy for you to collect and share travel ideas with friends, released its first phase of brand profiles today with a select group of targeted brands as inaugural launch partners. The brands will share curated travel content offering unique perspectives and expertise to travelers. Trippy’s socially curated experience gives brands access to distribute content in the relevant, credible context of people’s social graph. Similar to how it selected its advisors (which include Randi Zuckerberg, Anthony Bourdain, Jason Mraz, Rachel Zoe, Tim Ferriss, Gary Vaynerchuck and others), Trippy’s diverse group of partners are all influential in key lifestyle interest areas related to travel and offer unique insight, authority and original content. Those brands include: Chase Sapphire Preferred; Thompson Hotels; Hawaii Visitors & Convention Bureau; Hilton Hotels & Resorts; Brides; Air New Zealand; and Forkly; among others.
“As people shift from using search to using social curation to find the best content, platforms like Trippy become the most valuable venue for brands to distribute content in a credible way that’s also highly engaging,” said J.R. Johnson, CEO and Founder of Trippy. ”Working together with brands of this caliber lets us create new ways to connect travelers to great insight and expertise that complements their social discovery experience on Trippy.”
In Trippy’s social discovery experience, travelers can now easily collect ideas inspired by content from these brands, and simultaneously see what their friends think of those ideas. This transparency gives organic credibility to what brands are recommending, and helps travelers feel confident in their trip planning. Getting inspired in a social and relevant context makes travel ideas feel more attainable for travelers, which makes the content brands are sharing on Trippy very actionable. If your friends and relevant experts are thinking about these places, then you can and should be too.
Trippy is offering brands an opportunity to showcase their creative editorial voice through its visual layout, which is designed around beautiful travel photography. They will also be included as suggested profiles to follow and have their content in the featured section of the site, as well as shared in Trippy’s Facebook Timeline app for distribution into the social graph. All of these components help brands gain exposure to new audiences, drive traffic to their websites and spark organic word-of-mouth online conversations.
The opportunity for brands on Trippy is rapidly evolving, with this first installment showcasing an initial execution, and deeper integrations to be launched in upcoming releases. Each of these brands offer expertise and authority within different sectors of travel, and are able to use Trippy to reach their audience in a unique and customized way. For example, brands can repurpose existing content or their expert ideas in a social way; drive traffic to their website to book after inspiring travelers to take a trip with them; help existing customers plan the details of their trip with their expert (and trusted) suggestions before they even step out the door (much like that of a concierge); and more. Trippy is working directly with brands, as well as agency partners like Ignition Factory, of Omnicom’s media agency OMD, to build out new opportunities for brands to uniquely engage with target consumers in a deeper, more customized way.
Brands who are interested in having a profile on Trippy can contact email@example.com for more information.
Visit www.Trippy.com today to collect new travel ideas from friends and today’s top brands and start planning your next getaway.
Trippy is a social travel website and mobile app designed to collect and share travel ideas, and collaborate on your plans with the people in your life who know you best. It’s a full-circle travel experience that takes you from dreaming to doing. Founded by travel veteran J.R. Johnson, who changed the way people traveled with his first company VirtualTourist (acquired by Expedia in 2008), Johnson’s team is once-again redefining the travel space with Trippy. You can find inspiration with Trippy’s visual browsing experience and collect ideas on your own custom travel boards. When you’re ready to plan a trip, you can see all of your travel ideas on a map and get feedback from your friends. Once you’re on the go, Trippy’s iPhone and iPad app let you bring all of your travel ideas along, and see what’s nearby.
Trippy is funded by Sequoia Capital, True Ventures and SV Angel, and has garnered the support of some top influencers including Randy Zuckerberg, Jason Mraz, Rachel Zoe, Tim Ferriss, Anthony Bourdain, Gary Vaynerchuck, Soleil Moon Frye, Andrew Zimmern and more, who serve as Trippy’s advisors.